By Dorota Burzec, AI GP Expert
Traditional SEO was built for Google.
But people don’t search like that anymore.
They ask ChatGPT. They ask Perplexity. They ask Claude.
And these tools don’t give you a list of links.
They generate answers.
If your brand isn’t mentioned inside that answer —
you don’t exist.
GEO – Generative Engine Optimization – is the discipline of making your content readable, quotable, and understandable by AI models (LLMs).
Not for humans. Not for search engine crawlers.
For GPT-4. Claude. Gemini. Perplexity.
"GEO is not SEO. It’s visibility for machines."
"To be cited by AI, your content must be designed for LLM digestion – not for clicks."
GEO is not about ranking.
It’s about being indexed by ChatGPT.